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Global Reach

Global Reach

Global market research can be complicated. Marketplace dynamics are unique to each location, and cultural differences can make executing even the most thoughtful market research plan a challenge. To be effective, you must consider such things as:

  • Respondent willingness to participate in research by telephone or online
  • Punctuality of respondents
  • Cultural norms of politeness and respect 
  • Variability in enforcement of quality controls

Fulcrum Research Group has years of experience managing these and other complexities of global market research. Our US-based teams work regularly in countries around the globeā€”our work has taken us to 38 different countries, from the developed to the developing. We also frequently partner with local experts in each market to make sure nothing is missed.