We know that working with a market research vendor can sometimes be a lot of work. Too often, vendors have their inexperienced staff fill in off-the-shelf solutions that result in “data dump” reports that are nowhere near executive-ready. At Fulcrum, deep senior involvement at every step in the project assures our clients that the work product will really speak to their business. Our approach is always custom, never cookie-cutter, and we’re here to help our clients deliver to their clients at all levels.