All we do is healthcare.

Our experience is your advantage.

Healthcare market research is uniquely challenging. Doing it well requires not only expertise in marketing and market research, but also a strong understanding of medical science, government regulations, treatment guidelines, third-party payers, and patient-physician interactions. Multiple customer groups influence each other in a variety of ways. All of these factors differ dramatically from specialty to specialty, from therapy to therapy, and from country to country.

What does that mean? It means that our exclusive focus and experience in healthcare has taught us how and where to find the keys that unlock our clients’ potential.

We understand the healthcare landscape is a complex system requiring deep expertise.

Healthcare experts

Expertise equals Results

Understanding of therapeutic areas = Shorter project ramp up times

Understanding of therapeutic areas
=
Shorter project ramp up times

Awareness to industry forces = Anticipation of project needs

Awareness to industry forces
=
Anticipation of project needs

Analogous thinking = Deeper insights with greater context

Analogous thinking
=
Deeper insights with greater context

Attention of barriers to execution = Proactive suggestion of solutions

Attention of barriers to execution
=
Proactive suggestion of solutions

Proven Recruiting Success

Therapeutic Categories

At Fulcrum Research Group, we have expertise in a wide range of therapeutic categories, including; oncology, rare diseases, cardiovascular diseases, and CNS. 

We work across the product lifecycle

Discovery

Market Landscape Studies

 

Product Concept Evaluation

 

Product Profile Optimization

 

Key Opinion Leader Research

Development

Concept/TPP Assessment

 

Buying Process Research

 

Patient Needs Research

 

Clinical Trial Optimization

 

Market Potential & Forecasting

 

Market Sizing

 

Segmentation

Pre-Launch

Patient Journey

 

Positioning

 

Detail Aid Testing

 

Pricing Studies

 

Managed Markets Studies

 

Message / Concept Testing

 

Driver / Barriers Studies

Growth

ATU Brand Tracking Studies

 

Message Tracking / Impact

 

Segmentation

 

Needs Assessment

 

Portfolio Analysis

 

Contracting

 

Maturity

Re-Positioning

 

Customer Loyalty

 

Franchise Protection

 

Additional Indications

 

New Customer Targeting

 

Disease Education

Discovery

Market Landscape Studies

 

Product Concept Evaluation

 

Product Profile Optimization

 

Key Opinion Leader Research

Development

Concept/TPP Assessment

 

Buying Process Research

 

Patient Needs Research

 

Clinical Trial Optimization

 

Market Potential & Forecasting

 

Market Sizing

 

Segmentation

Pre-Launch

Patient Journey

 

Positioning

 

Detail Aid Testing

 

Pricing Studies

 

Managed Markets Studies

 

Message / Concept Testing

 

Driver / Barriers Studies

Growth

ATU Brand Tracking Studies

 

Message Tracking / Impact

 

Segmentation

 

Needs Assessment

 

Portfolio Analysis

 

Contracting

 

Maturity

Re-Positioning

 

Customer Loyalty

 

Franchise Protection

 

Additional Indications

 

New Customer Targeting

 

Disease Education

At Fulcrum we have the breadth of experience to move across different types of projects seamlessly and give them integrated perspectives, without our clients having to switch teams and companies. 

Kelly Marino

— Managing Partner

There are no finer market research professionals working today. Customer service, understanding of the market, strategic insights and recommendations, simple qual to the most complex quant. Top shelf across the board.

Executive Director, Marketing 

Interested in Learning More?

Contact us about your project

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