Our experience is your advantage.
Healthcare market research is uniquely challenging. Doing it well requires not only expertise in marketing and market research, but also a strong understanding of medical science, government regulations, treatment guidelines, third-party payers, and patient-physician interactions. Multiple customer groups influence each other in a variety of ways. All of these factors differ dramatically from specialty to specialty, from therapy to therapy, and from country to country.
What does that mean? It means that our exclusive focus and experience in healthcare has taught us how and where to find the keys that unlock our clients’ potential.
Healthcare experts
Expertise equals Results
Understanding of therapeutic areas = Shorter project ramp up times
Understanding of therapeutic areas
=
Shorter project ramp up times
Awareness to industry forces = Anticipation of project needs
Awareness to industry forces
=
Anticipation of project needs
Analogous thinking = Deeper insights with greater context
Analogous thinking
=
Deeper insights with greater context
Attention of barriers to execution = Proactive suggestion of solutions
Attention of barriers to execution
=
Proactive suggestion of solutions
Proven Recruiting Success
- Patients
- Caregivers
- Doctors
- Nurses
- Physician assistants
- Nurse practitioners
- Pharmacists
- Payers
Therapeutic Categories
At Fulcrum Research Group, we have expertise in a wide range of therapeutic categories, including; oncology, rare diseases, cardiovascular diseases, and CNS.
- Autoimmune
- Cardiovascular
- Gastrointestinal
- Hematology
- Infectious Disease
- Medical Devices
- Metabolic and Storage
- Oncology
- Ophthalmology
- Psychiatric / CNS
- Rare Disease
- Reproductive Health
- Respiratory
- Vaccines
We work across the product lifecycle
Discovery
Market Landscape Studies
Product Concept Evaluation
Product Profile Optimization
Key Opinion Leader Research
Development
Concept/TPP Assessment
Buying Process Research
Patient Needs Research
Clinical Trial Optimization
Market Potential & Forecasting
Market Sizing
Segmentation
Pre-Launch
Patient Journey
Positioning
Detail Aid Testing
Pricing Studies
Managed Markets Studies
Message / Concept Testing
Driver / Barriers Studies
Growth
ATU Brand Tracking Studies
Message Tracking / Impact
Segmentation
Needs Assessment
Portfolio Analysis
Contracting
Maturity
Re-Positioning
Customer Loyalty
Franchise Protection
Additional Indications
New Customer Targeting
Disease Education
Discovery
Market Landscape Studies
Product Concept Evaluation
Product Profile Optimization
Key Opinion Leader Research
Development
Concept/TPP Assessment
Buying Process Research
Patient Needs Research
Clinical Trial Optimization
Market Potential & Forecasting
Market Sizing
Segmentation
Pre-Launch
Patient Journey
Positioning
Detail Aid Testing
Pricing Studies
Managed Markets Studies
Message / Concept Testing
Driver / Barriers Studies
Growth
ATU Brand Tracking Studies
Message Tracking / Impact
Segmentation
Needs Assessment
Portfolio Analysis
Contracting
Maturity
Re-Positioning
Customer Loyalty
Franchise Protection
Additional Indications
New Customer Targeting
Disease Education
At Fulcrum we have the breadth of experience to move across different types of projects seamlessly and give them integrated perspectives, without our clients having to switch teams and companies.
Kelly Marino
— Managing Partner
There are no finer market research professionals working today. Customer service, understanding of the market, strategic insights and recommendations, simple qual to the most complex quant. Top shelf across the board.
– Executive Director, Marketing
Interested in Learning More?
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